It might seem easy to start a blog or website, but making it successful, it’s the hard step. Every blogger and website owner have one thing in common – they are constantly seeking to drive more traffic or customers to their corporate website, directory, online shop or simply blog.
This article contains tips and tactics to help you increase traffic to your blog or website.

  1. SEO Friendly
    Your content ought to be both appealing and easily interpretative to the readers and search engines. Search engines like Google, Internet Explorer, Safari, Opera etc…. provide huge possibility for traffic generation.
    From image alt text, to meta descriptions of your content, SEO should play a primary role in optimizing every part of your blog and website to efficiently index articles, files and most importantly – harvesting more organic site traffic.
    How to optimize?
    First, When writing an article for the blog, always mention other posts related to it. Not only is this helpful to the reader, but it aids in gaining time-on-site, referral traffic and conversion rates.
    Second, organize your blog articles in terms of categories. The content flow is easily accessible to both readers and the search engines.
    Third, both the title tag and meta description, should contain mutual meta keywords that is also used as a custom page slug.

For instance: if your article is about ‘How to Increase traffic to your blog’
Then the title tag can be : ‘How to Increase traffic to your blog’, The Meta description could be : ‘Suggested tips on how you can optimize your blog to increase traffic’ Finally, on the meta keywords….words like ‘optimize, traffic, blog, marketing’ can be used. The article slug will be : yourwebsite.com/generate-blog-traffic

WordPress CMS is SEO friendly for better optimized content. Some of the popular and easy to use plugins to help with SEO and indexing include:
https://wordpress.org/plugins/google-sitemap-generator/
https://wordpress.org/plugins/wordpress-seo/

  1. Email Marketing & Starting Forums
    In most of the emails you send or reply to: it’s wise to include a link or two that point to your articles. Also, you can try to convince your site visitors to subscribe on a newsletter mailing list. (You could send them a free eBook or coupon for discount on products or even Amazon Gift cards.)
    This will allow you to freely send future updates, every time new articles are published.
    Hint : Be careful not to bombard your email recipients with monotonous update mails. Instead, create a Forum on your blog/website in which you can send reminder emails to visitors encouraging them to contribute. Like sharing their opinion on a topic, or asking questions and even networking.
    Forums will help you involve more people into discussions and thought exercise to your articles. Slowly, you’ll be building a community on your website. How cool’s that!
  2. Make the most out of Social Media Network
    Do you have a twitter account for your site or blog? How about a Facebook page for your website? How regularly do you post on those accounts? Today, you can encourage your audience to leave comments on your posts.
    Also, start a routine where at least one day every week you have a dedicated trending hashtag in which fans and audience can use to ask questions on your social media pages. Then, You can answer their questions by writing articles addressing the FAQs. Finally, post a link pointing to the hashtag in-depth article on your FB and Twitter page.
    Every photo or milestone posts, or even advice… be sure to include a link that points back to related topics and gallery on your site.
  3. Start Guest post on related niche
    Guest posting/blogging is a two-way street. When you invite people to write posts as guests on your site and vice versa (you writing on their blogs)… they will share links to those articles, which could result in new traffic inflow.
    Writing articles for/on other reputable sites, gives you a chances to build a unique brand and share in-depth advice and knowledge that could impress readers, hence triggering them to pay a visit on your website for more articles!

Other ways include:
⦁ make sure your site is responsive so as not to irritate the readers with horizontal scrolling and screen pinching every time.
⦁ Fix site performance and speed for bounce rate. Remember to pay attention on your file sizes to prevent keeping readers waiting for long at a slow loading image.
⦁ Inspect visitor data on analytics, for an easier judgement on what articles are popular, which ones need promotion and to understand better what posts to write next. Free and efficient Google Analytics plugin can help you with this task.
⦁ Amidst text-based content, start to incorporate videos to your blog posts. This is an excellent way to attract more audience’ attention and boost traffic at the same time.
⦁ Post more frequently. Readers value consistency. Don’t leave them hanging for weeks. Usually, you could come up with a schedule that would be easier to commit to – this will address when, and what to post. Typically, start on a slow publish rate, say twice per week and keep increasing to maybe a couple posts a day!

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